Rancon aspires to initiate the domestic manufacturing of Proton automobiles in Bangladesh through a $100 million investment. Rancon and Proton Holdings have introduced the Proton X90 hybrid vehicle in the Bangladesh market. During a launch event today, the companies also revealed their collaborative initiative to commence local manufacturing of Proton cars in Bangladesh by the end of this year.
The Proton X90 features a 48V mild hybrid system and a 1.5L turbocharged engine, developed in partnership with Volvo. The vehicle is available in two variants: the 6-seater Flagship priced at Taka 49.90 lakh and the 7-seater Premium priced at Taka 45.90 lakh. These models will be sold at Rancon’s showrooms in Dhaka and Chattogram.
Dr. Li Chunrong, CEO of Proton, announced that Rancon will establish a sales and after-sales network and invest in a manufacturing facility for Proton vehicles in Bangladesh, with the goal of becoming a significant player in the country’s automotive market. “We aim to achieve this with our upcoming product lineup,” Dr. Chunrong stated.
Romo Rouf Chowdhury, Group Managing Director of Rancon Holdings Limited, mentioned that a $100 million investment has been made in Rancon’s own industrial park. The plan is to initiate local production of Proton vehicles by the end of 2024 to lower retail prices.
According to a press release, Rancon will offer a five-year warranty or 150,000 km coverage (whichever comes first) and six complimentary after-sales services. Furthermore, Rancon assures authorized after-sales service and availability of genuine spare parts through its service centers in Dhaka and Chattogram.