Marketers, the pioneers of adapting to tech and societal changes, live in a rapidly evolving world. Traditional marketing wisdom becomes obsolete almost as soon as it’s printed. Fortunately, some of the industry’s brightest minds are keeping you in the know through newsletters delivered straight to your inbox.
These newsletters often lead the way in uncovering significant trends, like the explosive rise of social commerce, a topic well-versed at Groupshop, as it’s projected to dominate the coming decade.
Now, let’s explore the finest marketing newsletters. Keep in mind that, while these newsletters offer invaluable insights on various marketing topics, nothing replaces hands-on marketing experience.
- Marketing Examined by Alex Garcia: Delve into marketing’s depths, from dissecting successful campaigns (“Thursday Teardown”) to enhancing your copywriting skills and perfecting landing pages.
- The Menu by Amanda Natividad: Serving up marketing tips, top operator interviews, and a daily dose of inspiration, The Menu keeps things concise and insightful, all in under five minutes.
- Work the Funnel by Chantelle Marcelle: With an engaging name to boot, WTF showcases successful marketing tactics from diverse brands, both big and small, fueling your creativity.
- The Marketer’s Playbook by Cory Dobbin: Digital advertising can be complex, but it’s highly scalable. Cory’s playbook features numerous articles on paid advertising and agency management, generously sharing his marketing wisdom.
- No Best Practices by Alex P: This newsletter offers a unique perspective on the state of modern marketing, encouraging marketers to focus on “first principles.”
- Growth Hacks Weekly by Marketing Max: Having established and sold an agency, Max is now on a mission to empower fellow marketers. He shares tips on advertising, e-commerce, and SaaS businesses.
- Nanoflips by James Camp: Looking to expand your digital real estate empire? Nanoflips provides insights and proven methodologies for better market monetization and business growth.
- Marketing with a Pop Culture Twist by Brianne Fleming: Brianne infuses fun into marketing. Her informative articles cover content creation and branding, spiced up with nostalgic 90s pop culture references.
- Stacked Marketer: Get carefully curated digital marketing news and actionable advice delivered to your inbox in 7 minutes or less every day, five days a week. Consistency is the key to success!
- Triple Whale: In a world increasingly reliant on data, Triple Whale educates you on analytics and attribution, helping you navigate the data-driven marketing landscape.
- Content Workshop by Masooma Memon: In an era of short attention spans, Content Workshop shares tips on creating engaging content that captures and retains your audience’s interest.
- DTC Newsletter: With the direct-to-consumer industry on the rise, this newsletter focuses on all aspects of running a DTC brand, providing invaluable insights for your business.
- Why We Buy by Katelyn Bourgoin: Dive into the psychology, biases, and heuristics that drive consumer decisions. Gain profound insights into the minds of consumers through case studies and compelling data.
- Playing Favorites by Jay Acunzo: If you’re in a creative slump, Playing Favorites offers a wealth of ideas and stories to elevate your creative work.
- Zero to Marketing by Andrea Bosoni: Every month, Andrea dissects a website and outlines a strategy for its growth. Gain actionable insights through this in-depth analysis.
- Very Good Copy by Eddy Shleyner: Copywriting is one of the highest-ROI marketing skills. Eddy shares techniques to make your copy more persuasive and creative, a valuable asset in your marketing toolkit.