Cityscape International Limited and Asiatic Mindshare Limited have forged an exclusive partnership, with the latter now serving as the sole communication ally for TV, radio, print, cinema, digital, out-of-home (OOH), and creative services.
Looking ahead, Asiatic Mindshare will lead integrated advertising strategies and campaigns across digital, TV, print, and outdoor platforms. Their mandate includes enhancing awareness and elevating the visibility of Cityscape Lifestyle within the specified target audiences.
The signing ceremony took place at the Cityscape Lifestyle Tower, where representatives from both parties convened.
From Cityscape International Limited, Nahid Sarwar, Managing Director; Mustafa Moin Sarwar, Director; and Umme Habiba Poonam, Assistant Manager, graced the occasion.
Representing Asiatic Mindshare were Tusnuva Ahmed Tina, Managing Partner; Shabab Sabbir, Assistant Director of Digital; Mohammad Arif, Assistant Director of Planning; Shams Rubayetur Rahman, Head of Account Management; Rafayet Sikder Razot, Assistant Director of Brand Communication; and Nayeema Akbar, Deputy Head of Client Service.
Cityscape is dedicated to enrich the quality of life for the people of Bangladesh by providing modern and contemporary lifestyle solutions aligned with global trends. Meanwhile, Asiatic Mindshare Limited, a longstanding leader in the media landscape of Bangladesh, continues to hold its position at the forefront. The collaboration between these two entities is marked by mutual confidence and optimism, reflecting a shared commitment to innovation and progress.